Carolina Sanchez Zinny has lived in several countries and travelled all around the globe and she knows that the places she visited, the people she met, and the experiences she had, made what she is now.
Throughout her career - holding leading positions at multinational corporations such as Ogilvy and Mather, Cato Partners and Arcor - Carolina has been helping corporations in the US and Latin America to achieve their goals by building coherent and innovative marketing, branding and communication strategies.
Carolina knows that, nowadays, to grow and prosper, companies cannot feel limited to their current playing field: they need to expand their ecosystems and create new opportunities for themselves and for their stakeholders. She realizes that to reach that goal and to improve their performance, differentiate themselves and their products, engage their audiences and be socially relevant, organizations need to find their higher purpose and create meaningful experiences.
In light of this, Carolina has created Meaningful Travel a company with a multidisciplinary team that have developed a unique methodology to translate the meaning of the organization and its brands into experiences that achieve extraordinary results.